OUR TEAM
Radyx is an advisory and coaching organization that uniquely focuses on the skillful integration of both people and profit. We also partner with select companies which takes our focus to a different participation level.
Our vision for Radyx and our clients is an inspired and growing workforce where individuals have the opportunity to thrive while participating in and valuing the company’s financial results. We accomplish this by providing systems and services that treat personal well-being and financial stewardship as skills to be practiced and mastered individually and collectively.
The Radyx team is made up of current and former executives, educators, investors, and entrepreneurs that serve as a catalyst for our clients to scale their business and unlock the best results around people and profit.
BUDDY FICHERA
Chief Executive OfficerBuddy is the Chief Executive Officer of Radyx and oversees the business of Radyx. As a CEO for over 40 years, Buddy has come to realize that directing one’s passion is fundamental to leadership, which is contrary to the conventional thought of finding success by following one’s passion. This convention is shortsighted and results in huge blindspots causing unnecessary stress to the individuals and the enterprise. Buddy oversees the design and implementation of the firm’s programs practices with this governing principle in mind. He has been instrumental in creating, turning around, and building growth companies into scalable enterprises and uses this experience to coach, lead teams, and oversee the finances of targeted Radyx clients.
AARON FICHERA
Chief Operating OfficerAaron is the Chief Operating Officer of Radyx Services and oversees the general management of client and partner’s entities. Aaron is a former school teacher and college professor, turned operational manager extraordinaire, where he applies techniques of asking questions around profitability and people to get all members of the team engaged around the business objectives. A graduate of the University of North Texas with an M.A. in Social and Economic History, Aaron specialized in examining business trends in American businesses during the post-modern period. As a former player and avid soccer fan, Aaron is a supporter of the Arsenal F.C. and Austin F.C.
Alfred (A.J.) FICHERA
Chief Marketing OfficerA.J. is the Chief Marketing Officer at Radyx and he heads up our strategic marketing, creative direction, and product development. His 15-years of industry experience extends from merchandising and digital to advertising and branding from a range of medium-size companies to international merchandising firms within the music and licensing industry. Through Royal Hue Studio, our creative arm, he’s served notable clients such as Universal Music Group and Global Merchandising Services with project highlights that include contributions to tour and retail merchandising for The Rolling Stones, Guns N’ Roses, Billie Eilish, and Bob Marley.
Outside the studio you’ll usually find him puttering around his greenhouse while listening to music or a podcast.
